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PR 101 Training for DuPont Building Innovations
The program taught the company's staff about the basics of PR, but also delve into more complex ways of utilizing PR as a integrated marketing tool. PR 101 was embraced company-wide and well received by all who participated. This helped the company's brand by enabling its employees to capitalize on its sucess stories by sharing them with the media. The company now has an internal marketing staff that is energized about its PR program.
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